FIT ME! (Co-Innovation)

The project develops mobility and tourism services for domestic and foreign individual travellers in Finland. Finland's tourism assets for international travellers are remote destinations, nature, and nature experiences. Their importance has increased during the corona pandemic. However, in sparsely populated areas, accessing nature attractions without your own car is difficult.

The aim is to create new types of tourism mobility services and export business that utilize digitalisation. For international travellers in particular, finding alternative modes of transport and travel chains connecting different modes of transport can be impossible in the current situation.

The project will test new traveller and tourism-based mobility concepts as part of the solution development work. The aim is to create real-time and location-based service packages so that tourists have access to, for example, a route guide that combines tourism services with mobility services, as well as an easy way to book and pay for long-haul and local journeys, as well as various services in the area. The new service concepts are being tested in Lapland and Turku archipelago area.

The research project is conducted in collaboration with the University of Lapland.